Tag: gametruck
All the articles with the tag "gametruck".
Why I Will Pay For Fable
Fable 5 AI from Anthropic is very expensive and worth every penny.
Day 10 - The Harley Museum
I never thought of myself as a museum person — until riding a Harley took me to Milwaukee to see how the company built one of the fiercest, most loyal brands alive.
The Greatest Birthday Party Video Game
Walk into a GameTruck game theater and a wall of color and sound hits you. The games that have earned their place on our screens — and why they land with players.
"GameTruck : It’s what’s inside that counts — Scott Novis"
'How did you think of GameTruck?' People experience it in the exact opposite order I invented it. Here's the real story of the idea behind the big box.
Why You Should Care About Net Promoter Scores
I thought a 76 sounded like a C. Then I learned Net Promoter isn't measuring satisfaction — it measures word of mouth, and that is brutally hard to earn.
What Makes a Party Next Leve
Fifteen years of GameTruck parties taught me this: renting video games is easy, but that's not what people buy. They're buying a memory worth cherishing.
What Difference Does a Game Coach Make?
People think they're buying the cool GameTruck trailer. They're not — they're buying an effect. What a great Game Coach actually delivers, and why it matters.
How to Create Community Engagement in Esports
Picture a sixteen-foot LED wall, every console crowded, a coach in a blue shirt. That's what building real community engagement into an esports event looks like.
"re:Think Games — May 25, 20 Esports Industry Observations"
Industries are made of people grouped into organizations. Here's the tangle of players — publishers, pro teams, streamers, sponsors — that make up esports.
"re:Think Games — May 21, 20 Esports Industry Observations"
Twitch turned watching other people play games into a phenomenon. A look at how live game streaming grew — and why it sits at the center of esports.
"re:Think Games — May 20, 20 Esports Industry Observations"
Single-player or team-based? Like golf versus soccer, that one distinction shapes how esports games build recognition, rivalries, and community.
"re:Think Games — May 18, 20 Esports Industry Observations"
Which games actually count as esports? Viewed from the angle of an organization trying to grow a community, they sort into three clear categories.